Direct mail has many benefits, but if it's not made with a strong offer, it can be ineffective. People buy solutions, not products and services, so if you don't make an offer they can't refuse, your response rate will be low. But there are ways to increase your response rates. These tips can help you achieve high response rates and improve your bottom line. Read on to learn about the most effective ways to increase your direct mail response.
The DMA has created a council that addresses print's role in the digital age, but recent years the association seems to have neglected its role in this area. But that's not true anymore. Marketers want to know what works, and the DMA's 2018 Response Rate Report provides answers. In fact, the highest response rate came from oversized envelopes, which received a 5% response rate. It's no wonder that direct mail continues to be a top choice for a wide range of industries.
Response rates vary by industry, but the most common are oversized envelopes, postcards, and letters. The average household response rate is over 10% for retention campaigns, while acquisition campaigns generally fall between five and ten percent. While direct mail is a great way to generate new leads, you'll need to know exactly how to make it work to generate more sales. Using a call center and fulfillment house can greatly increase your response rates.
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